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Saturday, April 13
| By Appointment
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Strategic Exchange Suite Sessions (SES)
Suites are by appointment only Saturday through Tuesday. Click here for SES participant list to schedule an appointment. |
| 1:00 p.m. - 5:00 p.m. |
Registration and Information - Mezzanine Registration Desk |
Sunday, April 14
Monday, April 15
| 7:00 a.m. - 7:00 p.m. |
Registration and Information - Mezzanine Registration Desk |
| 7:30 a.m. - 8:30 a.m. |
Breakfast - Celebrity Foyer |
| 7:30 a.m. - 8:15 a.m. |
Concurrent Workshops
Winning the Hispanic Market - Celebrity 1
The session explores how shifts in US demographics will affect the local search market. It will offer case studies of national advertisers that are “spending like mad” to capture and influence Hispanic consumers. But many categories of SMBs are and should be interested in marketing to Latinos; especially in areas where they are concentrated.
Azim Tejani, COO, YaSabe.com
Scaling Social: Can It Be Done Cost Effectively? - Celebrity 2
One question hanging over social media programs operated by local publishers is whether they can be operated at scale and succeed. This session will take a critical look and offer case studies and data to help answer the question.
Eitan Ackerman, Head of Social Marketing and Sales Engineering, Amdocs
Brendan King, CEO, VendAsta
Justin Sanger, CEO, SupportLocal
Trevor Sumner, President, LocalVox Media Inc.
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| 8:30 a.m. - 1:15 p.m. |
General Session - Celebrity 4 - Sponsored by:
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| 8:30 a.m. - 9:15 a.m. |
Welcome & State of the Association
Neg Norton, President, Local Search Association
Bill Dinan, President & CEO, Telmetrics
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| 9:15 a.m. - 9:45 a.m. |
SMB State of the Union
This session will explore the current state of the small business marketing, drawing upon Local Search Association proprietary data as well as other third party data to paint a comprehensive picture of what’s happening now and where the market is headed.
Greg Sterling, Senior Analyst, Opus Research
Neal Polachek, Advisor, vSplash
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9:45 a.m. - 10:15 a.m.
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Making Transformation Happen
Paul Plant, Founder & Principal, Radicle Consulting
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| 10:15 a.m. - 11:00 a.m. |
Keynote: Jean-Pierre Remy, Chief Executive Officer and President, Solocal Group (formerly PagesJaunes Groupe)
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11:00 a.m. - 11:30 a.m.
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Refreshment Break - Celebrity Foyer - Sponsored by:
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| 11:30 a.m. - 12:05 p.m. |
Sales Differentiation in the Hyper Competitive Local Media Market
SMB's are receiving more than 30 local media sales calls a month all seeming to offer remarkably similar digital solutions. The competition for their business is intense.
Join Bob as he discusses proven sales strategies and processes to differentiate your products, service and company in the SMB marketplace and win dramatically more business at higher margin.
Bob Sanders, CEO, AXIOM Sales Force Development
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| 12:05 p.m. - 12:40 p.m. |
Print Directories in a Multi-Platform World
What role can and should print and traditional media play in a multi-channel, multi-platform world? This session will feature discussion and case studies of how print can effectively support and extend reach in a fragmented media market.
Matt Centofanti, Director National Marketing, YP
Emil Morales, Senior Vice President, TNS
Eric Webb, President, Marquette Group
Dave Wolf, Managing Partner, Linkmedia 360
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| 12:40 p.m. - 1:15 p.m. |
What’s Working in Mobile
This session will discuss the migration of local search activity from the PC to mobile devices and explore marketing strategies to respond to these consumer shifts. It will also investigate what specific types of mobile ads are truly driving consumer response and ROI for SMBs and national-local marketers.
Tim Garcia, Vice President, Business Development, Moasis
Dan Hight, Vice President of Strategic Partnerships, xAd
Tae Kim, Head of Channel Partnerships (Multi-Segment), North America, Google
Michael Rubin, Executive Director Business Development, Mobile, YP
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| 1:15 p.m. |
Lunch - Mezzanine (SES Table/Mini-Trade Show) - Sponsored by:
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| 1:15 p.m. - 5:15 p.m. |
Strategic Exchange Sessions - Cabana & Table/Mini-Trade Show - Pool Area (Floor 6)/Mezzanine
Click here for SES participant list to schedule an appointment. Walk ups welcome.
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1:15 p.m. - 4:00 p.m.
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Public Policy Meeting - Sunset 2
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| 1:15 p.m. - 3:15 p.m. |
NMD Advisory Council Meeting - Wilshire Ballroom
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| 5:30 p.m. - 6:30 p.m. |
President's New and Associate Members Reception - Pool Deck (Floor 6)
(by invitation) |
| 6:30 p.m. - 7:30 p.m. |
Viva Las Local Cocktail Reception - Mezzanine - Sponsored by:
Cocktail Attire (Vegas Glam)
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7:30 p.m. - 9:30 p.m.
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Viva Las Local Dinner - The London Club - Sponsored by:
Celebrity Photos sponsored by hibu
Cocktail Attire (Vegas Glam) |
Tuesday, April 16
| 7:15 a.m. - 8:00 a.m. |
NMD Membership Meeting - Wilshire Ballroom
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| 7:30 a.m. - 11:00 a.m. |
Registration and Information - Mezzanine Registration Desk |
| 7:30 a.m. - 8:30 a.m. |
Breakfast - Celebrity Foyer
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8:00 a.m. - 8:45 a.m.
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Sales Experience Breakfast: Selling at the Point of Sale - Celebrity 5 - Sponsored by:
Please join Amdocs over breakfast, and share in their observations on the emerging age of Sales Experience Solutions. They will explore the current state of selling to SMB’s, and probe into what compelling tools are enabling high value contribution selling. This will include a day-in-the-life walk down Main Street of a multimedia sales person.
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| 9:00 a.m. - 9:45 a.m. |
Concurrent Workshops
What To Know about Local SEO - Celebrity 1
Leading local search engine optimization (SEO) experts will discuss the latest developments in this all-important area of local online marketing. There will also be discussion of mobile SEO and how it differs from conventional SEO.
Bryson Meunier, Director, SEO Strategy, Resolution Media
Will Scott, Founder and President, Search Influence
Andrew Shotland, Proprietor, LocalSEOGuide.com
Clicks, Calls & Leads: The Evolving Local Business Model - Celebrity 2
This panel will debate the relationship and future of fixed fee vs. performance based marketing models and whether cost-per-action, lead-generation and commission-based marketing will eventually marginalize business models that rely on impressions, clicks and even calls.
Bill Dinan, President & CEO, Telmetrics
Debi Hensley, Group Manager - National Marketing, SuperMedia
Hynek Stehno, VP - Digital Services, Local Spectrum
Dylan Swift, Director of National Marketing, Yelp |
| 10:00 a.m. - 10:45 a.m. |
Concurrent Workshops
Mobile Offers and Loyalty in the Marketing Mix - Celebrity 1
Research shows that coupons/offers are among the most effective forms of marketing and advertising. In addition smartphones have unique capabilities and attributes as loyalty marketing tools. This session will identify how and where mobile offers and loyalty fit into the overall marketing mix. Panelists will showcase best practices with concrete examples of mobile offers and loyalty programs in action.
Jeff Fagel, Vice President, Marketing & Brand Development, edō
Christopher Folmar, Director, Mobile Development, SuperMedia
Blair Swedeen, SVP – Strategy & Business Development, Placecast
Automating Local Marketing for Efficiency at Scale - Celebrity 2
This discussion will examine the current state of local marketing automation. The central question will be: can automation be utilized to generate greater efficiency and ROI in large-scale SMB-focused local marketing programs?
Ben Gibson, Global MD, AdMax Local, The Search Agency, Inc.
Pete Gombert, Chief Executive Officer, Balihoo
Howard Lerman, CEO, Yext
Paul Wicker, Director of Product, US, Kenshoo Local |
| 11:00 a.m. - 1:15 p.m. |
General Session - Celebrity 4
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| 11:00 a.m. - 11:30 a.m. |
Startup Demos: 5 x 5 - Sponsored by:
In a "lightning round," five companies will each pitch themselves and their products to the audience in five minutes.
Ted Carpenter, CEO, TapnStash
Lee Hancock, Co-Founder and CEO, geo.to
Bret McElfish, President, Spearfish
Dawn Paduganan, VP of Business Development, Punchcard
Justin Sanger, CEO, SupportLocal
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| 11:30 a.m. - 12:00 p.m. |
Keynote: Jason Finger, Chief Executive Officer, CityGrid
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| 12:00 p.m. - 12:30 p.m. |
Building the “Local Commerce Operating System”
This session of the conference examines the emerging argument that what SMBs want today is not advertising but services to help them with daily operations, customer acquisition and retention. Where are the opportunities in such a market and does embracing it require a radical shift in business models and organizational culture?
Ethan Anderson, Founder & CEO, MyTime
Dave Gilbertson, Vice President and General Manager, SaveLocal (Constant Contact)
Bob Gregerson, Chief Commercial Officer (hibu plc) & CEO (hibu U.S.), hibu
Sean Harper, Director of Product Management - Payments, Groupon
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| 12:30 p.m. - 1:15 p.m. |
Keynote Fireside Chat: Dan Levy, Director of Small Business, Facebook
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End of Conference
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Click here to register now - See you in Las Vegas!
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