What is Co-Op Advertising?

Cooperative advertising combines the best of two worlds – the image, brand name and creative presentation of national advertising with the personalization of the local dealer and local market. Co-Op advertising is the most cost-effective way to create awareness and increase selling opportunities.

Download Member Co-Op Information

What is the LSA Co-Op Service Bureau?

The LSA Co-Op™ Service Bureau is a team of LSA staff dedicated to helping your sales representatives sell more advertising containing brand names of the products that people are looking to buy. To learn more about this service, please download the brochure for more information.

LSA Co-Op Advertising Programs Handbook

The handbook contains manufacturer co-op programs for over 1,000 manufacturers representing over 1,400 brands of products. In addition to the handbook, this data is also available as electronic files. Please contact Val Onyski / (248) 244-0731 for pricing/ordering information.

LSA Co-OP Online

LSA Co-OP Online™ is a web-based tool designed specifically for searching manufacturers’ who offer Co-Op funds for print and online Yellow Pages. Searching, reporting and saving searches is user-friendly with this product. LSA’s CO-OP Advertising Programs Handbook™ has been trusted as the industry’s source for accurate and the most comprehensive product for Co-Op programs for more than 30 years. The Online product pricing can be found in the Products & Services Catalog.

A mobile/iPad version is also available. Contact Val Onyski / (248) 244-0731 for pricing.

LSA Co-Op Electronic File

The information that appears in the Local Search Association CO-OP Advertising Programs Handbook is also available in electronic format. This data can be purchased. Please contact Val Onyski / (248) 244-0731 to obtain a file layout, a copy of the user agreement, and order form.

Manufacturer Program Updates

The Local Search Association produces monthly updates to the manufacturer programs that appear in the Local Search Association Yellow Pages Co-OP Advertising Programs handbook. If you purchase a one-year subscription to the handbook, you are entitled to one free copy of the monthly updates via email.

Other Ancillary Products

The Local Search Association produces many other ancillary products to accompany the Co-Op  Advertising Programs Handbook. We also offer many Co-Op sales tools and training videos.

Please review the Products & Services Catalog for additional products or contact Val Onyski / (248) 244-0731 for additional LSA Co-Op information.