Co-op Steering Committee
Provides an open forum for exchanging ideas and identifying strategies to increase CO-OP revenue throughout various media.
Staff contact: Valerie Onyski
Phone: (248) 244-0731
Distribution Committee
Is comprised of senior distribution staff, as well as the distribution vendors servicing the Yellow Pages industry. The purpose of the committee is to dialogue about challenges in distribution, as well as to share best practices to ensure that publishers' consumer choice programs are adhered to at the street level.
Staff contact: Cheryl Spagnuolo
Phone: (248) 244-0724
Graphics Committee
To provide a forum to discuss issues relating to the distribution of digitized advertising on the ELITE system, specifications, ad-building techniques, software, font and color issues.
Staff contact: Ed Halasz
Phone: (248) 244-6201
Marketing Vice President's Committee
Provides a forum where senior level members with Marketing responsibility can exchange ideas to promote industry growth, discuss product issues, identify best practices, and develop benchmarks for gauging industry performance.
Staff contact: Wesley Young
Phone: (214) 407-9348
National Sales Committee
A Publishers only committee, comprised of upper-level management personnel. The charter of this committee is to review/discuss National Sales Channel issues and recommend resolution for these issues. This group is also responsible for creating an improved communcation channel with the CMR community. This committee will work in conjunction with the Operations Committee to execute any proposed changes to the National Order Policies and Procedures.
Staff contact: Brad Carson
Phone: (248) 244-6221
NMD Advisory Council Committee
Sets direction for the NMD and oversees NMD activities. Is comprised of senior CMR and publisher managers.
Staff contact: Nancy Augustine
Phone: (412) 269-3620
NMD Interactive Roundtable Committee
Addresses IYP and local search issues and opportunities. Comprised of National Marketing Division staff, CMR, publisher and supplier members.
Staff contact: Nancy Augustine
Phone: (412) 269-3620
NMD Publisher Partnership Awards Committee
Reviews awards submitted by NMD publisher members. Comprised of CMRs and outside judge.
Staff contact: Nancy Augustine
Phone: (412) 269-3620
Operations Committee
To provide a forum to discuss issues related to the order, graphic and billing systems that will significantly improve the quality of information flow between CMRs and publishers with respect to order format, process and procedures.
Staff contact: Ed Halasz
Phone: (248) 244-6201
PR Committee
Exchanges ideas and explore ways to leverage the communications efforts of our members, including sharing news releases, best practices and placing announcements on the Association's Web site.
Staff contact: Wesley Young
Phone: (214) 407-9348
Public Policy Committee
Provides a forum for the collection and dissemination of intelligence in public policy concerning the industry and to advocate for those policies favorable to the local search industry. The committee helps shape the industry's public policy and legislative positions and recommends strategies to advocate for those positions.
Staff contact: Gene Wilk
Phone: (908) 286-2388
Research Committe
To provide research capabilities and programs necessary to position local search as a major advertising medium and to facilitate the growth of the medium.
Staff contact: Natalie Wuchenich
Phone: (412) 269-0925
Sustainability Committee
A responsive and collaborative working group of Local Search Association members committed to developing solutions and leveraging opportunities related to sustainability. The goal of the committee is to further design, develop and support the implementation and measurements of the industry's best practices in environmental, economic and social performance.
Staff contact: Gene Wilk
Phone: (908) 286-2388
Systems Planning Committee
Provides oversight and guidance to Local Search Association for system/product development and prioritization.
Staff contact: Brad Carson
Phone: (248) 244-6221