Neg Norton is President of the Local Search Association, leading the best local search marketers who deliver cutting-edge solutions spanning digital, print, mobile and social media that help local businesses succeed. He brings more than 20 years of experience in helping connect local businesses with ready-to-buy customers.
Norton joined the Local Search Association, formerly the Yellow Pages Association, in August 2003. He has led the industry during a major transformation from print directory publishing to provider of local search services for small businesses and their customers.
Prior to the Local Search Association, Norton served as vice president of business development at Atlanta-based Loyaltyworks. Before that, he was vice president of strategic accounts at San Francisco-based Telephia from 2000 to 2001.
From 1997 to 2000, he served as vice president of national marketing for the Yellow Pages Publishers Association (YPPA), the predecessor of the current Local Search Association. While at the YPPA, Neg managed the highly successful Marketing the Medium® program and oversaw sales and marketing programs designed to increase national Yellow Pages market share.
From 1984 to 1997, he held management positions in business development, marketing and sales for NYNEX Information Resources and Bell Atlantic Directory Services.
Norton holds an M.B.A. from Northeastern University in Boston and a B.S. in marketing from Pennsylvania State University.
Nancy Augustine is Senior Vice President of the Local Search Association's National Marketing Division, responsible for day-to-day Division operations. Initiatives include the PAYS database of national call tracking data and MAP program for national advertisers. (PAYS stands for Proof that Advertising in Yellow Pages Sells. MAP is Measurement and Accountability Partnership.)
Previously, Nancy was senior vice president of the Association of Directory Marketing, which she joined in July 1991. Prior to ADM, Nancy was a research analyst with Ketchum Directory Advertising, managing yellow pages market research and advertiser testing.
She is a magna cum laude graduate of Robert Morris University, Pittsburgh, with a B.S.B.A., Marketing, and Ms. Ed., Business Education.
Bradley Carson is Vice President of the Local Search Association Operations. He is responsible for the development and support of LSA’s technology platforms, products and standards.
Brad’s credentials include more than 20 years of business, I.T. and advertising industry experience, most recently as Director and Executive Account Manager of Amdocs from 2003 to 2010. He previously served as Executive Director of I.T. at SBC / AT&T Communications, Inc. (2001-2003), and as Vice President/CIO at Business Trends, Inc. from 1995 -1999, where he then served as President from 1999-2001. His began his career at Ameritech Advertising Services in 1985 where he managed their information delivery unit and data warehouse technologies. He completed executive education programs at the University of Michigan, Ann Arbor and Technion Institute of Management, Tel Aviv.
Natalie Wuchenich is Director, Research for the Local Search Association and the National Marketing Division (NMD). The NMD was formed following the merger of the Association of Directory Marketing and Yellow Pages Association.
She has over 25 years experience in advertising research, analysis and strategy. Natalie has worked with all media--including yellow pages--and has extensive experience in the use of media analysis software and research databases. She developed and implemented media plans and conducted a media research training program.
Natalie oversees and advises on all Local Search Association research activitites, including recommending and approving research design to meet members’ needs, selecting vendors, and disseminating results. She also conducts webinars and training sessions to educate members on application of research sources.
In addition to directing the Local Search Association’s research initiatives, Natalie supervises the NMD’s PAYS (Proof that Advertising in Yellow Pages Sells) database and portal of national call tracking results. She oversees collection of national data, analyzes call tracking studies and prepares reports for CMRs’ and publishers’ use in planning yellow pages programs and tests. She is involved with PAYS database design, training and testing.
Natalie also oversees the Measurement and Accountability Partnership (MAP) program. She contributes to the Local Search Association's Interactive Roundtable and monitors activities in new and emerging media, particularly regarding research.
Wesley K. Young is Vice President – Public Affairs of the Local Search Association.
From 2007-2012, he was General Counsel for two financial services companies and served on the Executive Board of AFCC (The American Fair Credit Council) as its Legislative Director, managing all federal and state government affairs for six years. Prior to that, Wesley was with the law firm Baron & Budd, P.C. for 10 years. Wesley received the 2008 Outstanding Minority Attorney Award from the Dallas Bar Association and was named by D Magazine in its list of Best Lawyers Under 40 in 2006. He served as the 2010 Secretary-Treasurer for the Dallas Bar Association and as a Director on the Board from 2007-2008. Wesley was recognized with the TASC President’s Award in 2009 and 2010 and served as President of the Dallas Asian American Bar Association in 2008. Wesley was a member of Panel B2 of the District 6A Grievance Committee of the State Bar of Texas from 2001-2007 and became chair during his last two years of service. He is a past-Chair of the Asian Pacific Interest Section of the State Bar of Texas. He is admitted to practice law by the State Bar of Texas and is a member of the Dallas Bar Association and a fellow of the Dallas Association of Young Lawyers.
Wesley received his B.B.A., cum laude, from Baylor University in 1992 and his J.D. from Baylor Law School in 1995.