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Search results for "Industry News" returned 535 record(s) |
Results 1 - 20 of 535 |
Huffington Post: “Yelp runs sting operations to shame businesses participating in deliberate attempts to mislead consumers with fake reviews. Members of Yelp's user support team -- often tipped by community members themselves -- respond to ads similar to the Craigslist ad in the Eater report in an effort to identify the nefarious businesses. Once smoking gun evidence is acquired, a consumer alert is placed on the business's listing . . . If these businesses aren't caught red-handed while attempting to de...
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Blumenthals: “Along with a total revamp of Maps, Google has announced at I/O, the forum and their blog the return to a 5 star review system. . . From their blog post: Users who opt-in to the new Google Maps will now rate businesses on a scale that ranges from one to five stars. The system maintains the precision of the former 30 point scale while improving the readability and accessibility of the business listings. Your customers will be able to find up-to-date, accurate information on your business fast...
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Inside Facebook: “Facebook place pages now include an option for users to give star ratings to businesses and locations directly from their page on Facebook.com, even if they haven’t been to the location. Facebook tells us this is a test. Previously, users could rate places from the Local Search section of the mobile app, and only if they had previously checked into the location or been tagged there. Facebook would also use the desktop sidebar to randomly prompt users to rate places they had been. There&...
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Search Engine Watch: “Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. In a new study, ‘Mobile In-Store Research: How in-store shoppers are using mobile devices,’ Google showcases consumer behavior while they shop. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store. Google also found that in-store mobile activi...
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Street Fight: “. . . vSplash estimates that there is a $3.2 billion opportunity for local marketers to help clean up local search and help local businesses with their digital marketing efforts. And in that number there is some low-hanging fruit — especially for marketers that already have a foothold in local markets . . . There is certainly a significant need amongst local businesses when it comes to managing their business listings, social media pages and mobile websites. For local marketers, that need ...
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Web Pro News: “. . .You may recall a major app update last month with a stated goal to ‘reveal more of the world around you the moment you open up the app.’ Then, a few weeks later, Foursquare completely redesigned their location pages to make them more photo-rich and informative. If you have increased traffic to your location pages (which Foursquare does) and want to continue to tout yourself as the go-to place for information on locations, you have to keep making those pages better. Today, Foursquare i...
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9 to 5 Mac: “It appears Groupon is today launching a mobile payments app dubbed ‘Groupon POS’ that will rival Square’s Register app and allow merchants to accept and manage payments directly from an iPad. The company has yet to make an official announcement but the app is already live on the App Store here. Last year Groupon launched a similar app for iPhone called Groupon Merchants alongside its Groupon Payments service that allows business owners to accept payments through a credit card reader availabl...
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Tech Crunch: “Gone are the simple days of running a small business; gone is the time when a disgruntled customer’s voice had a lifespan of a few days, and could travel only as far as their social circle allowed. We live in the future now, where reviews live forever. Where a few lil’ red stars can make or break your business. OwnerListens, a startup that spun out of a hummus shop in Palo Alto, is trying to give customers a more direct alternative to Yelp — and they’ve just raised over a million bucks to d...
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iMedia Connection: “. . . One of the most effective reasons to embrace mobile advertising is the ability to reach a rapidly expanding audience through a direct channel. Advertisers interested in mobile ads, can tailor their ads specifically for the device type, operating system and even the specific update version . . . Branded apps are an effective means to spur physical visits to locations while simultaneously providing a touch point for customers to interact with a brand on the go. An app created for ...
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Search Engine Watch: “Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results. This interesting format is clearly targeting mobile and tablet users who can easily go between results by swiping . . . The results also appeared on a map to the right side of the carousel, which can be enlarged and shows the pins for the locations of the restaurants in the carousel....
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YouTube: “In this video, Trevor Nadeau, managing director of Yellow Medya, discusses what he describes as a 'wake-up call' for the local search industry regarding the need for professionals to make sure local businesses can be found and found accurately.”
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Chief Marketer: “The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. The stunning increase only confirmed what many marketers already know, that mobile is a vibrant and lucrative platform that will continue to reward those who use it to target consumers through innovative, relevant marketing at key times. Over the next five years, sales are poised to skyrocket to $400 billio...
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Tech Crunch: “Facebook appears to be close to making another billion-dollar acquisition to once again ramp up its mobile efforts: according to three reports in the Israeli press at Calcalist and sister publication Ynet and The Marker (all in Hebrew), Facebook has approached Waze, the social mapping and traffic app maker, and is now in advanced due dilligence on a deal that Calcalist puts at between $800 million and $1 billion. The negotiations between the social network and crowdsourced mapping app appar...
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MSN Money: “A Virginia carpet cleaning company wants to find out the identities of seven people who posted negative reviews about it, which it says are false and defamatory, on Yelp (YELP). But the consumer review site isn't passing along those names. Over Yelp's objections, a court in Alexandria, Va., ordered it last year to provide the information requested by the carpet cleaner, which also alleges that its online critics probably are working for competitors, according to Consumerist. Other reviewers h...
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ClickZ: “Consumers are searching for local business and services across the Internet nearly every day. In fact, an immr/YP study on "How Consumers Are Using Local Search" found that four in 10 individuals use local search once a day, while two-thirds use local search at least three to four times per week. The adoption of mobile devices, both smartphones and tablets, is a big contributor to the increase in local searches, but has also contributed to the change in local search behavior. As a result, a mark...
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Street Fight: “Over the past decade, self-serve advertising platforms have been seen as a potential lynchpin for creating successful hyperlocal business models —potentially bringing down the cost of merchant acquisition and management to the point where serious profit can be made by aggregating smaller-sized SMB ad insertions. But self-serve is easier proposed than done. And many companies have found that while their self-serve platform works just fine, many small business owners require the kind of high...
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Fast Company: “What’s it like to live on a block? Not just the general neighborhood, but the specific location? There are plenty of places online you can look for answers to this question, including Google Street View, Walkscore, Yelp reviews, and various government databases. But probably nothing approaches the comprehensiveness of BlockAvenue, a new service that’s taking "hyperlocal" to a new level of hyper-ness. A startup based in downtown Boston, BlockAvenue has divided up the U.S. into a small piece...
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Marketing Land: “Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored ‘Mobile Path to Purchase’ report (with Telmetrics), based on Nielsen data. That report had some truly striking findings. Chief among them: 46 percent of survey respondents said they relied exclusively on their mobile devices to conduct online research across a rang...
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Search Engine Watch: “Google has removed the link to Places search. The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps. Also, when Google shows a 7-pack of local results, there is no longer an option to see "More results near [location]". Why did this go? According to Google's Jade Wang: ‘Thanks for your feedback about the small update to the local search user...
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Street Fight: “Local search has been a ‘thing’ for more than a decade. It started as a basic utility — needing to find a place and get directions — that consumers accessed through PCs. It often ended with printing out directions, which was the local-search equivalent of dial-up Internet service. These days, consumers predominantly use their mobile devices to search locally and generate turn-by-turn directions. And it’s having a disruptive effect on many of the first-generation local-search players. Accor...
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