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Search results for "Member News" returned 196 record(s) |
Results 1 - 20 of 196 |
PR Web: "With mobile advertising spend continuing to increase, leading call measurement provider Telmetrics announced that Bill Dinan, president of Telmetrics, is speaking today at SMX London on the “Paid Search Advertising in a Multi-Device World” panel. SMX London is a premiere U.K. event for search marketing and other online advertising professionals. Dinan will address mobile search best practices including tailoring and localizing ads to incorporate mobile consumers’ category-specific usage patterns...
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Business Wire: “Richard Wall, vice president for Enterprise Application Engineering at Dex Media, Inc., was named ‘One to Watch’ by CIO magazine. The CIO Executive Council's annual Ones to Watch award identifies the rising stars in IT. To be honored, these future CIOs must have demonstrated leadership, driven innovation and delivered value to their business. Wall has led organizations within IT at many companies and has experience across several disciplines including architecture, development, production...
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SF Gate: “Will Scott, CEO of Search Influence, a leading provider of white-label digital agency solutions, will discuss the value of digital agencies at the Local Media Revenue Summit in Chicago on Thursday, May 16, 2013 during an 11:45 a.m. - 1:00 p.m. working lunch at The Avenue Crown Plaza Avenue Hotel. The Local Media Revenue Summit, hosted by the Local Media Association and The Blinder Group, is a three-day workshop designed to include best practices and case studies from a diverse mix of local medi...
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ZD Net: “If real estate's most recognizable mantra is ‘location, location, location,’ then the equivalent for effective small business marketing campaigns is ‘local, local, local.’ Traditionally speaking, small and midsize businesses (SMBs) have been able to compete with their bigger, brand-name competitors through listings in the so-called ‘Yellow Pages.’ But, realistically, when was the last time you picked up a printed directory to search for a contact? These days, you're more likely to search for som...
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Screenwerk: “I’m not certain right now whether this is an interim or a ‘permanent’ appointment. However I received word from IAC that Ron LaPierre is now the CEO of CityGrid Media, taking over from Jason Finger who ‘resigned’ officially last week. LaPierre served as the president of shopping engine PriceGrabber. He was also with Overture and the Walt Disney Company in the past. LaPierre has also been a long-time consultant working with clients such as Microsoft, Milo and Become.com. In his LinkedIn profi...
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Post-Gazette (Pittsburgh): “Advertising executive Herbert D. Gordon watched the Yellow Pages industry change and change again, from the advent of the computer to the breakup of Bell Telephone through the rapid growth of directory publishers to the Internet era that followed.‘He was highly respected in the Yellow Pages industry as well as the larger advertising community,’ said Nancy Augustine, a senior vice president with the Local Search Association, a trade group for Yellow Pages publishers. ‘Herb was ...
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Mobile Marketing Watch: “On Thursday, YP celebrated its one-year anniversary as an independent company. On May 9, 2012, AT&T Interactive (YP.com and YP Mobile) and AT&T Advertising Solutions (print side) broke off to form one combined company – YP – making it North America’s largest local search, media and advertising company.”
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YouTube: “In this video, Trevor Nadeau, managing director of Yellow Medya, discusses what he describes as a 'wake-up call' for the local search industry regarding the need for professionals to make sure local businesses can be found and found accurately.”
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Tech World (UK): “Yellow Pages owner Hibu has launched a new cloud platform for small and medium-sized businesses (SMBs), enabling them to create a mobile-optimised website or online shop and start selling and advertising to prospects in just 10 minutes. According to research commissioned by Hibu, 37 percent of SMBs do not have a website, and only 35 percent of those that do have a website are satisfied with it. By contrast, 67 percent of adults in Britain research and buy products and services online. T...
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Stockhouse: “Yellow Pages Group (YPG) announced today its selection by Google as a Canadian AdWords Premier SMB Partner. In 2007, YPG became the first authorized Canadian-based reseller of the Google AdWords advertising program and this certification solidifies YPG's reputation to driving value to its advertisers through marketing programs such as Google AdWords. Partners in the Google AdWords(TM) Premier SMB Partner (PSP) Program must meet the highest standards of excellence for qualification, training ...
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Troy, Mich. – May 2, 2013 – A report released today by the Local Search Association and prepared by comScore, Inc. finds that local search via non-PC devices continues its significant pace of growth, driven by the rapid adoption of smartphones, tablets, and other mobile devices. The continuing shift of mobile usage signals an opportunity for local businesses to evaluate where they devote their online ad spending.
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Press Release: “Business listings management startup Local Market Launch, launched in 2012 by ValueClick founder Brian Coryat, has secured $1.5 million in Series A funding from Rincon Venture Partners, adding to $1.2 million of founder contributed seed funds, bringing total capital raised to $2.7 million.The funds will be used to support rising demand for Local Market Launch’s local presence solutions by multi-location national brands and small and medium-sized businesses. Local Market Launch will also a...
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Reuters: “Dex One Corporation and SuperMedia Inc. today announced the completion of their merger, creating Dex Media, Inc. -- one of the largest national providers of social, local and mobile marketing solutions through direct relationships with local businesses. The common stock of Dex Media will begin trading May 1, 2013 on the NASDAQ stock exchange under the symbol: DXM. ”
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The Globe and Mail (Canada): “Yellow Media Inc. has been fighting for its life over the last couple of years, but the company’s recapitalization and aggressive push into digital media have one analyst recommending the stock to investors again. Canaccord Genuity’s Aravinda Galappatthige upgraded Yellow Media to a ‘buy’ rating today (Canaccord had been restricted from covering the stock during its recapitalization), giving the embattled yellow pages publisher a vote of confidence in its future. ‘As Yellow ...
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News Observer: “Dex One is no more. The Cary yellow pages company announced Tuesday after the markets closed that it had completed its merger with SuperMedia, another directory publisher that hails from Texas. That merger, announced last August, creates a new company: Dex Media. “The companies were, by themselves, probably not strong enough to continue independently,” said Greg Sterling of Opus Research, a consulting and research firm. ‘So this makes sense. This better positions them in the current marke...
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Street Fight: “A new survey, released by Telmetrics and xAd, indicates that there is increasing use of mobile devices by consumers as a part of their path-to-purchase, as well as increasing desire for local. The results found that 45% of consumers go to their mobile device first when starting a search. One-third said they used mobile throughout their purchasing process, two-thirds switched to another device or converted offline. This highlights the fact that while mobile is clearly important, it’s certai...
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Seattle – April 25, 2013 – The City of Seattle and Yellow Pages publishers are joining together to remind residents that they can still easily control delivery of Yellow Pages directories to their homes and businesses through www.YellowPagesOptOut.com. This straightforward and easy-to-use website makes it simple for residents to choose which phone directories they want to receive, or stop delivery altogether.
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Search Engine Watch: “While marketers continue to covet U.S. mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than anywhere else in the world, eMarketer reported. Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. This includes considering varying search patterns, timing, and device usage...
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PR Web: “Telmetrics, the top mobile call measurement provider, today announced that the Local Search Association awarded them a 2013 Industry Excellence Award – in the Search Marketing Value Story category – for the company’s next generation Web2Tel 2.0, the first solution to provide search marketers a way to cost-effectively scale online-offline attribution via Dynamic Number Insertion (DNI) without sacrificing attribution accuracy. Telmetrics’ Web2Tel 2.0 includes new built-in quality measures and enab...
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Screenwerk: “In a move reflecting the changing nature of the industry Telmetrics’ Bill Dinan has become the new Local Search Association board chair. Dinan is the first chairman not from a publisher or a publisher agency to lead the association. Dinan outlined his vision for the LSA at its recent conference in Las Vegas. He said that the organization must continue to evolve from its origins as the Yellow Pages Association and attract a broad array of new members. Dinan asserted, ‘Success in today’s indus...
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