The PAYS database compiles industry data to demonstrate the effectiveness of yellow pages advertising. PAYS, which stands for Proof that Advertising in Yellow Pages Sells, is the only database of purely national call measurement data in the industry. By using PAYS data, Certified Marketing Representatives and publishers can more accurately plan yellow pages ad programs and tests.
PAYS summary reports are available on the Research Institute
section of the Local Search Association website.
Natalie Wuchenich / (412) 269-0925
Nancy Augustine / (412) 269-3620