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Research Institute

RESEARCH INSTITUTE


Enter the Local Search Association Research Institute


The Research Institute has been updated and reformatted. The new user friendly format is available to all CMRs, Publishers and associate members who are Industry Partners or Industry Colleagues who have signed license agreements.

Access is now based on the same user id/password as the LSA web site.

If you do not currently have a signed license agreement, please contact Barb Parrott / (248) 244-0732 for a copy.


Free Reports

Top "Print" Yellow Pages Headings from 2011 Local Media Tracking Study

Image 2011 Top Print Yellow Pages Headings - Alpha Order

Image 2011 Top Print Yellow Pages Headings - Numeric Order

Top "Internet" Yellow Pages Headings from 2011 Local Media Tracking Study

Image 2011 Top Internet Yellow Pages Headings - Alpha Order

Image 2011 Top Internet Yellow Pages Headings - Numeric Order

ARF Guidelines

Image ARF Guidelines for the Audience Measurement of Yellow Pages - Second Edition


Intermedia Shopping Study

The Intermedia Shopping Study (ISS) is conducted by TNS to measure consumers use of various media during the purchase decision process.

 2011 Intermedia Shopping Study (ISS)

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