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Speakers

If you are interested in being a presenter at an upcoming webinar, please complete the Speaker Interest Form. Any questions may be directed to Webinars@localsearchassociation.org.

Upcoming Webinars


MAY
23
LSA Webinar: Searching Beyond the Engines
Date: 
Thursday, May 23, 2013

Time: 2:00 - 3:00 p.m. EST
Presenter: Kenshoo (Jon Rosen)

While a large portion of traffic still comes from search engines, today's technology landscape has seen many other viable sources of traffic emerge. Mobile applications, online directories, and regional websites offer opportunity for not only organic traffic, but also paid advertising. During this webinar, learn how local businesses are taking advantage of both sides of this market to maximize exposure to customers. See and hear how CityGrid and Kenshoo have partnered to offer a scalable, cost effective local marketing solution that fits side-by-side with paid search efforts.

About Kenshoo
Kenshoo is a digital marketing technology company that engineers solutions for search marketing, social media, and online advertising. Brands, agencies and developers use Kenshoo Search™, Kenshoo Local™ and Kenshoo Social™ to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform™ delivers automation, business intelligence, integration and scale to make better marketing investments. Clients include CareerBuilder, Expedia, Facebook, KAYAK, Sears, Travelocity, Walgreens, Zappos and more.

Limited Space Available! Click here to register now.

JUN
13
LSA Webinar: LSA Research Highlights
Date: 
Thursday, June 13, 2013

Time: 2:00 - 3:00 p.m. EST
Presenter: Local Search Association (Natalie Wuchenich) ft. Burke, Inc. (Stacy McWhorter)

Natalie Wuchenich, Director Research at the Local Search Association and Stacy McWhorter, Sr. VP Client Services with Burke, Inc. will present results from the 2012 Local Media Tracking Study. Burke has conducted the Local Media Tracking Study for LSA since 2009.

Limited Space Available! Click here to register now.

JUN
27
LSA Webinar: Creating an Effective Brand-SMB Co-op Marketing Eco System
Date: 
Thursday, June 27, 2013

Time: 2:00 - 3:00 p.m. EST
Presenter: 121 Mobile (Ido Shatzky)

In this webinar, 121 Mobile’s co-founder and VP of sales Ido Shatzky will discuss how big brands and SMB could mutually utilize an innovative mobile marketing solution, acquire new customers, increase customer’s retention and extend digital exposure. The presenter will discuss 121 Mobile solutions – an innovative web-based, mobile advertising and marketing platform, allowing both SMB and brands to easily promote to consumer’s mobile devices (either via a dedicated mobile app or text & picture messaging), build customer’s loyalty and increase brand’s recognition. 

Limited Space Available! Click here to register now.

JUL
11
LSA Webinar: Verticals Finding Local Success in Social Media
Date: 
Thursday, July 11, 2013

Time: 2:00 - 3:00 p.m. EST
Presenter: Search Influence (Will Scott)

AUG
08
LSA Webinar: Moasis; Empowering the SMB to Reach their Local-Mobile Consumers. Revealing the Moasis SMB User Interface.
Date: 
Thursday, August 08, 2013

Time: 2:00 - 3:00 p.m. EST
Presenter: Moasis Global (Jason Mascari)

Moasis (“the Company”) is a San Francisco, CA based company dedicated to making local mobile marketing techniques simpler and more targeted for marketers of all sizes. Through its Smart-Grid technology, Moasis enables hyper-local customization and timely delivery of relevant content from marketers to existing and prospective customers. By focusing on the intersection of location-specific data and local delivery, Moasis strives to create lasting products that are easy to deploy and use.

Limited Space Available! Click here to register now.


LSA Webinar: Mobile - Selling Social to Local Businesses
Presenter: VendAsta
Aired: Thursday, May 9, 2013
In this webinar, VendAsta's Alan Hunter-Willis, Strategic Business Development, discusses social media's role in local search. He highlights the challenges small businesses face when going social, while showing how social can be used to get leads, build fans, and offer customer service.
LSA Webinar: Connect and Capture Your Target Audience
Presenter: WebsiteAlive
Aired: Thursday, April 25, 2013
In this webinar, WebsiteAlive's Managing Partner and CEO Adam J. Stass discusses the importance of giving consumers the means to easily connect with local businesses via directory listings. Adam also discusses ConnectNow!, a solution that is intended to quickly connect consumers to companies via live chat, e-mail lead, click-to-call or text/SMS.
LSA Webinar: Mobilizing Locations to Drive and Measure Calls, Visits and Sales
Presenter: geo.to
Aired: Thursday, April 4, 2013
geo.to discusses the phenomenal increase in mobile local search, the primary wants and needs of mobile users, and the data that is reinforcing the importance of providing instant access to extremely accurate and timely location based information. geo.to explores tools to use in traditional print, display and digital marketing to increase click through rates, conversions, calls, visits, sales, customer satisfaction and loyalty, including a new type of digital web presence for every business location.
LSA Webinar: Selling at the Point of Sale
Presenter: Amdocs
Aired: Thursday, March 21, 2013
During this webinar, Amdocs discussed the many multimedia selling practices being used today and provided insight into what is working and what is not. They also covered the value of getting the right sales tools into the right hands in order to increase customer satisfaction, sales productivity and decrease churn. Finally, they offered a look into the day in the life of a multimedia sales person and how to overcome daily challenges using the right sales methodology and tools.
LSA Webinar: Mobile - How to Generate Calls
Presenter: VoodooVox
Aired: Thursday, February 7, 2013
Shannon McBride and Tony Philipp of VoodooVox discuss the impact that mobile is having on consumer shopping patterns and how local businesses and national brands are taking advantage of this. Specifically, they discuss how to drive calls from mobile, based on costs per lead acquisition and key case studies.
LSA Webinar: Mobile Local Directories To Connect Biz & Consumers
Presenter: SkyBridge Mobile
Aired: Thursday, January 24, 2013
Tim Krug of SkyBridge Mobile discusses local mobile search and their MobiLocal Directory connecting consumers and businesses. Discussions include how mobile will impact local businesses, consumers connecting in local markets, and the opportunities that they can share with your group.
LSA Webinar: Local Presence Management
Presenter: Search Influence
Aired: Thursday, November 29, 2012
Will Scott, of Search Influence, discusses the concepts that matter in local listing management. Whether for SMBs, or multi-location businesses, consistency and sending the right location signals matter to getting found in this map-based world.
LSA Webinar: The New Digital Divide
Presenter: vSplash
Aired: Thursday, October 25, 2012
vSplash’s SMB DigitalScape data indicates that literally millions of SMB websites are not optimized to perform in what is increasingly a “mobile” world. Recent Google data suggests that consumers are quite fickle and their patronage of SMBs will wane if they cannot experience the SMBs digital presence via their Smartphone and tablets.
LSA Webinar: Wishpond - Evolution of Commerce
Presenter: Wishpond
Aired: Thursday, September 13, 2012
It is no longer e-commerce, m-commerce, or f-commerce, it is all just commerce – Consumers simply want what they want where and when they want it. In this webinar, Wishpond will look at the effects that technology and consumer expectations are having on the current and future retail multi-channel commerce experience.
LSA Webinar: Geo-Centric Mobile Advertising
Presenter: MOASIS
Aired: Thursday, July 19, 2012
Learn why mobile will dominate the future of media and advertising and how mobile will save retail. Listen in as the MOASIS folks explain their Geo-Centric approach to mobile Display advertising.
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