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Call Tracking for Local Search: What Every Marketer Should Know
Date: Thursday, August 14, 2014
Time: 2:00 PM - 3:00 PM
During this webinar search experts from Ifbyphone will explain how marketers and agencies are using call tracking technology to optimize ROI from local search. They will share which PPC ads, search keywords, and landing pages generate calls and sales – and which don’t and will explain how to filter out bad calls and route good ones to the closest store, office, or agent to maximize sales. In addition, they will show how to significantly improve marketing ROI from search by tracking, scoring, routing and managing calls in the same way as web conversions.